Premium Vegetables Picked Fresh

We are here to give a unique Saudi taste.

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90%

Saudi Vegetables
Are Imported

For Us To Harvest and Deliver to Customers

Varieties of
Herbs and Lettuces

50%

Longer Shelf Life
Compared to Imports

We Grow Fresh Vegetables and Herbs In The Heart of Saudi Arabia.

What We Do

We've created the perfect conditions for vegetables to grow, in the heart of Saudi Arabia. Fresh, local produce is our specialty, giving an incredible and delicious taste.

100%

Controlled
Environment

10.5x

Higher Yield
Per Square Metre

95%

Less Water Than Traditional Farming

365

Days Per Year
We Can Grow

Meet The Team

A collection of people passionate about premium vegetables.

Lawrence Ong

CEO

Lawrence has spent most of his career working in startups in various industries. Most recently he has been COO of a $100mil fintech company, scaling their international team to 25 countries.

Before this, he led a career in both B2B and B2C marketing, as well as business strategy consulting. He reached 10 million people through his campaigns and worked alongside brands such as Honda, NordVPN and Lotus.

Christina Khalife

COO

Christina has a strong academic and business background as an Agricultural Engineer, having set up previous hydroponic farms in West Africa.

In addition to this, she has worked for the UN ESCWA. She oversaw the creation of environmental and agricultural policies in MENA and secured a $10 million grant for a food security initiative in the region.